“Could you pop into a quick morning standup, Ash?”
“I’ll be there in a minute,” I’d reply. “I’m just finishing up a Facebook post.”
As a community manager, most of my mornings would start along these lines.
One of the toughest, and most time-consuming, tasks in community and social media management is finding a stream of high-quality, engaging content to share with your audience every day.
A social media calendar is an excellent way to keep on top of this. But staring at a blank calendar can feel daunting: How do you find great content to share? How can you keep your feeds engaging?
In this post, we’ll help you to identify some great ways to curate content and create an engaging social media calendar for your business.
What is a social media calendar?
A social media calendar is essentially a planning document that allows you to visualize your social media strategy. It helps you to organize all the content you are curating and creating and helps ensure you’re consistently sharing high-quality content with your audience.
A content calendar can also be extremely useful to give your wider marketing team or other areas of the business an easy-to-digest overview of your social channels and help you organize resources as you’ll know what content needs to be published and when. It is super helpful to be able to plan when you may need some help from a copy editor or designer, for example.
Why a social media calendar is important
It will help you be more consistent
Consistency is key to social media success. It’s hard to achieve your goals and break through the noise if you only post now and then or whenever you get a chance.
By creating a social media content calendar and pre-planning your schedule, you can ensure you’re regularly posting updates and keeping on track.
Social media requires strategy
On the CoSchedule blog, Garrett Moon explains:
“The difference between having a content marketing editorial calendar and not having one is simple: One is flying by the seat of your pants and the other is executing a strategy.”
Success on social media requires a strategy. You need to know what content your audience craves, and have the right tools to execute. Having a social media calendar will publish incredible content on a consistent basis.
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