If you want your messaging to be truly distinctive, there’s no more direct and effective approach than crafting your own custom lettering. Modern viewers are barraged with information, and their attention span has tapered sharply as a result. Custom typography can separate your value proposition from the “noise” of more typical advertising, and it allows you to thematically integrate the look of your type with the content of your message. If your offer involves leather, for example, there’s no better way to reinforce your message than with stitched, leathery type that embodies the appeal of your products.
So today, we are going to create a hanging leather text effect in Photoshop. In this tutorial, I’ll walk you through the process of creating this text effect by using some interesting techniques, patterns, and tools. Let’s get started.
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