you’re looking at fairly general terms I suppose motivation is something that makes people move in a kind of a general sense, it makes them want to do something and follow something or change something, but once you actually try to kind of look at it as one thing I think you can start becoming too general. Its probably better looking at it in three areas. What actually initiates motivation, what starts motivation; second area, what channels that motivation; and the third area, how do you actually retain or maintain that motivation. I think when we’re looking at motivation we should possibly consider those three areas rather than saying motivation is this and this is how you deal with it.

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