But what do you do when you can’t afford the luxury of letting an epiphany just rise when it’s ready? Projects inevitably require your best thinking quickly, whether you are building a new sales strategy, updating your website or solving a customer issue. When the answers to these problems don’t seem obvious, it can cause additional stress. So how do you do your best creative thinking when you’re under pressure to solve a problem?
Teresa Amabile, a creativity researcher at Harvard Business School, and other researchers collected more than 9,000 workday diary entries, crunched the numbers and were able to isolate the two factors that promote creativity on a deadline:
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