The Rise of Machine Learning in Programmatic Advertising

Like so many industries awash in information, advertising is being consumed and transformed by technology. Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers to publishers rather than having to make individual deals with each publisher.Programmatic uses machine learning technology to improve efficiency and make better budget decisions for advertisers. If programmatic is the car you’re driving, machine learning is the engine that powers it.

What Does That Mean?

A machine learning algorithm can be used as a component of the programmatic technology to identify patterns and signals that allow for real-time, actionable decision making, performance optimizations and significant increases in efficiency.It means the program learns and gets better with time as to where and when to run your ads for maximum conversion and ROI.It is highly targeted, multi-channeled, and uses AI; therefore, any advertiser who uses programmatic buying gets a massive return on investment.

This is the reason why 70% of B2B marketers plan to increase spending on programmatic advertising in 2017.

How machine learning would improve your ads?

Machine learning’s most significant benefit to digital advertisers is its ability to continuously learn from data produced by any campaign. This allows the programmatic technology to make to changes in campaign performance to continuously improve results.Thanks to the Deep Machine Learning Programmatic Advertising Platform is able to identify online customers by:

  • Demographics
  • Geography
  • Interests
  • Time of Day
  • Weather
  • Device

in addition to age, sex and location which are kinda old news.In this way, you can know your real audience and produce content that will be of interest to them based on data.

GLAD is a DSP (Demand Side Platform), DMP (Data Management Platform) and SSP (Supply Side Platform) combined, holistic programmatic Ad platform which is designed by cutting edge technology to fulfill all needs of the industry.Within the GLAD programmatic platform, the technology gets to know the best approach for bidding and targeting, based on an advertiser’s campaign performance data.That’s why we call GLAD as Holistic and Disruptive Product. We will be here to share solutions from the GLAD ecosystem.Continue keeping up with us for more news and updates!


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