App Store is an \'impenetrable jungle\', claims former executive - and he\'s offering to redesign the entire site for FREE

Apps are currently curated using algorithms, although a selection are handpicked each week as part of Editor's Picks.
To be accepted onto the App Store, apps must be functional in that they must not crash, include hidden features or work in a way other than what the developer advertised.
They must also have a user function and developers can't charge for app that doesn't do anything.
Apps that present excessively objectionable or crude content will be rejected along with apps that are designed to upset or disgust users.
Apps containing pornographic material, defined by Webster’s Dictionary as 'explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings', will be rejected.
As of June 2014, there have been 75 billion app do

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