Ice Bucket Challenge

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head, generally in conjunction with donating to the ALS Association in the United States. It went viral throughout social media, where the challenge was to either dump a bucket of ice water on one's head or to donate to a charity of the participant's choice.[1][2]

The challenge required nominated participants to have a bucket of ice water poured on their head. One common stipulation gives 24-hours to complete the mission from the time they are nominated and if they don't complete the dare they have to donate $100 to charity

The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources. During the previous winter, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the Northern United States. The task usually involved the option of either donating money to cancer research or having to jump into cold water.[4] It was criticized for the danger of going into cold water unassisted.

One version of the challenge started in New Zealand on July 4, 2014, with a fundraising page on behalf of the Cancer Society to help support patients and their families through the trauma of a cancer diagnosis. As with similar challenges, it was usually filmed so footage can be shared online.[5]

The challenge was popularized in the United States when, on July 15, 2014, golfer Chris Kennedy did the ice-bucket challenge and challenged his cousin Jeanette Senerchia of Pelham, N.Y., whose husband, Anthony, has had ALS for 11 years. A day later she did the challenge while her 6-year-old daughter filmed her in front of their house. Ms. Senerchia's network on Facebook connected with Pat Quinn, a 31-year-old in Yonkers, N.Y., who was diagnosed with ALS in March 2013. Mr. Quinn called upon his friends and family. Soon, his whole network was posting challenges, including family in Florida, friends in Ireland and Greece, and a bar full of locals, which was broadcast on local television.

Mr. Quinn's Facebook network overlapped with Massachusetts resident and former Boston College baseball player Pete Frates, who has ALS, began posting about it on Twitter.[6]

The ice bucket challenge has also hit the United Kingdom, social media feeds are filled with people doing it for the Motor Neurone Disease Association. Text ICED55 followed by an amount (such as £5) to 70070 or make a donation to https://www.justgiving.com/icebucket4mnd.

A campaign to encourage Russian PM Vladimir Putin was launched in an effort to separate political status from research

Rules for Ice Bucket Challenge[edit]
Within 24 hours of receiving a challenge, participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant's head. Alternatively, they can decline the challenge, in which case they are encouraged to donate $100.

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