Will It Blend?: Neodymium Magnets (aka Buckyballs)

Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the powerful Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.[1]

This is a video of Tom the Blendtec guy blending a bunch of Buckyball neodymium magnets (which were recently banned by the Consumer Product Safety Commission because apparently parents couldn't manage to keep them out of their children's mouths). Did they blend? I think so. They kind of shot sparks for awhile then turned into a lump of coal. Regardless, who cares if they can blend, I just want to know if they can microwave.


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