"It’s difficult to overstate the importance of mobile in today’s digital marketing landscape. The fact is, if you aren’t focusing on how to appeal to audiences on mobile, you’re already falling behind the competition.
That said, diving headfirst into mobile marketing can seem intimidating. Do you have the technological capabilities? Will it cost a fortune? These are common concerns, but mobile marketing doesn’t necessarily mean launching a costly mobile app (in fact in 99% of cases it doesn’t). Mobile marketing isn’t about flashy apps that no one uses or trendy technology that will fall out of fashion in a matter of months -- it’s about doing everything you can to be present on mobile when your users are, and meeting their needs whenever they encounter your brand in a mobile setting. Here are 6 key areas you can focus on to improve your mobile marketing efforts.
Hopefully by now this one is a dead giveaway, but it never hurts to reiterate it. In order to meet the needs and expectations of mobile users you absolutely must have a website that’s thoroughly optimized for mobile. Every aspect of the website experience should be tested on mobile devices and tailored to the behaviors of mobile browsers."
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