Whether your search engine optimization team is in-house or at an agency, staying in touch with what they are working on is critical. A team left to their own devices may eventually flounder based on lack of direction, or worse, go in the wrong direction.
First and foremost, define a clearly articulated SEO meeting structure and make sure the meetings appear on everyone's calendars, as recurring. The basic structure should include a weekly checkpoint, with one of the weekly meetings used to discuss the monthly performance.
In Person and On Camera
Face-to-face communication is important. It increases the level of understanding and helps to build rapport. You make more when you have a working relationship with your peers when you're just a voice on the phone.
Roadmaps and Project Lists
Every program needs a roadmap - a document that outlines all plans for the year, who owns them, when they are due, and includes links to any documentation for that project.
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