Apple has to get over its privacy hang-ups and launch better services

Apple announced recently that it had hired two big Sony TV executives to head up Apple's original video strategy. It's the strongest signal yet that Apple has grand plans to offer its own slate of original video content to compete with the likes of Netflix, Amazon and HBO.

Yet as Apple brings more high-quality content to its users, it's likely to highlight a growing dilemma: Is it going to start offering better services to users with less privacy, or continue offering inferior services with strong privacy?

On Ben Thompson's Exponent podcast from two weeks back — "Fruitful Clapping" — he discusses how Siri stops using your utterances/voice queries after 6 months (based on this Wall Street Journal article). That's problematic to improve Siri's algorithm. You can't compare utterances today to utterances a year ago.

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