There Is a Best Time to Publish on Social Media

You constantly pump out great content, so it’s only natural you want it to be seen by the most people possible.


Strategic timing of the posts and sharing updates at peak times are among the best ways to increase your exposure organically. So, when are the peak times to post on social media? Tons of studies by respected companies have yielded often inconsistent, and sometimes even contradictory, findings but I know how to learn the best times for your specific audience.


Related: These Are the Best Times to Post on Social Media


Facebook

According to Hootsuite, the best time to post on Facebook workdays is between 12 pm and 3 pm. SproutSocial extends that optimal window to be between 9 am to 3 pm on most days. Yet, CoSchedule, after evaluating 20 studies suggests, that 1 pm to 3 pm is the best time for Thursday through Sunday.


To know what works and what doesn’t on Facebook, go to the Insight tab on the top. Find “Posts” and there it is! A personalized graph of the days and times your audience is most active on Facebook. Post new content 10 or 15 minutes prior to the recommended times.


Related: Why There's No Perfect Time to Post on Facebook


Twitter

CoSchedule and Hubspot rank Wednesday as the best day for engagement on Twitter. Yet, SproutSocial gives preference to Thursdays.


To figure out the best publishing times for Twitter for audience, go to Twitter Analytics and hit Tweets. The spikes in impressions will quickly tell you everything you need to know about optimal posting times for your audience.


You can also sign up for Klout (free). It will start gathering information about your audiences and will suggest the best times to publish based on your followers.


Related: 7 Ways to Set Your Twitter Feed on Fire


LinkedIn

LinkedIn is very professional-oriented, so it comes as no surprise that the best times for exposure have to be during typical work hours. All workdays produce nice engagement results between 8 am and 5 pm. However, the best days are Tuesday through Thursday. (We are overwhelmed on Mondays and too relaxed to bother on Fridays).


LinkedIn’s analytics include an overview of all the posts on your business page as well as a breakdown of your followers and follower growth. SimplyMeasured is a free tool for figuring out the best publishing times for LinkedIn. Or, if you have CoSchedule, you’ll be able to see that data inside this scheduling tool.


Related: 18 Tips to Create Your Perfect LinkedIn Profile (Infographic)


Pinterest

The research I’ve seen unanimously agrees the weekend is the best time to publish on this inspirational and leisurely network. Interestingly enough, the best time to post is betweem 2 to 4 am.


Not feeling like staying up until 2 am just to post to Pinterest? You can access your specific statistics by going to analytics.pinterest.com. Click into Audience, and then, Demographics. Don’t forget to verify your website by inserting a snippet of code to access analytics.

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